Privacy Policy

Last updated September 30, 2026

This is a plain-language summary of how we handle your information. It should be reviewed by an attorney before launch.

Who we are

Insulation Growth Score is operated by Plant Powered Marketing LLC, doing business as Spray Foam Genius Marketing ("we", "us"). It is a free tool that helps insulation contractors assess their business growth.

What we collect

• Assessment answers you provide about your business (for example marketing, sales, operations, reputation, and capacity). These are self-reported by you.
• Contact details you enter to see your results: your name, company, email, and phone number.
• Anonymous usage data about how the assessment is used (for example which questions are reached), tied only to a random identifier stored in your browser. We do not collect personal information before you choose to submit it.

We do not ask for or collect Social Security numbers, banking information, or payment card numbers.

How we use your information

• To calculate and show your Growth Score, constraints, and recommendations.
• To send your results to you if you ask us to email them.
• To contact you about your results and about marketing services from Spray Foam Genius Marketing.
• To improve the tool using anonymous, aggregated usage data.

Who we share it with

Completed assessments, including your contact details and answers, are shared with Spray Foam Genius Marketing (the same operator) so our team can follow up. We use the following service providers to run the tool:

• Cloudflare: hosting, database, and bot protection (Turnstile).
• A CRM (GoHighLevel): to manage and follow up on leads.
• An email provider (Resend): to email your results when you request it.
• An AI provider (Anthropic): to write the narrative summary of your results from your assessment data. Your score is always calculated by our own logic, not by AI.

We do not sell your personal information.

Cookies and local storage

We save your assessment progress in your browser so a refresh does not lose it, and we store a random analytics identifier in your browser. Turnstile may set a token to confirm you are human.

When we are running advertising, we use the Meta (Facebook) Pixel to measure ad performance and reach people with relevant ads. It sets cookies and shares limited event data, such as page views and when an assessment is submitted, with Meta. You can control ad tracking through your browser and your Facebook ad settings.

Your choices

You can ask us to access or delete the information you submitted. Contact us using the details below.

Data location and security

Your information is stored using Cloudflare's infrastructure. We take reasonable steps to protect it, though no method of storage is completely secure.

Changes

We may update this policy. The "Last updated" date above shows the current version.

Contact

Questions about your privacy? Write to us by mail: